DIGITAL STORYTELLER
BIOGRAPHY
I am an experienced B2B marketing and design professional with extensive skill managing small to mid-sized teams. Having worked successfully in a variety of industries--financial services, software development, public safety technology, and small business consulting--I have a unique, wide-ranging perspective of the buyer's journey in the business and entrepreneurial communities.
I completed my MBA at the University of West Georgia in July, 2013, where I was honored with induction to the prestigious Beta Gamma Sigma business honor society, and since then I have built a career out of helping SMB's create their brand, design a digital strategy, and articulate their message clearly and honestly to the marketplace.
I've found success everywhere I've gone, consistently meeting or exceeding expectations. Most recently I completed a 2 year contract as the Chief Marketing Officer for Drone Consulting startup, Skyfire. During my time there, I built the brand identity, created all digital and print collateral, and designed the sales and marketing processes from the ground up. My efforts culminated in 3x revenue growth, and the company's first profitable year.
I’ve also started two successful entrepreneurial ventures: the digital mapping software Walkabout (which I sold in 2017), and branding and web design firm DogEatCrow.
DOWNLOAD MY RESUME AND COVER LETTER
RESUME
COVER LETTER
RESUME
WHAT I DO THERE
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Prospect and close clients, using content marketing techniques, combined with Hubspot CRM
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Manage client relationship, establish needs, and ensure on-time delivery of services
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Work with subcontractors to ensure delivery of service
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Primary focus is web design, brand identity, lead generation funnel building, and content creation (blogs, infographics, eBooks, etc.)
MY RESULTS
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Profitable in year one
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Doubled agency client list in 2 years
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Worked as a functional full time CMO for Skyfire Consulting, where we tripled revenue, and grew lead generation by over 900% in just 18 months.
WHAT I DID THERE
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Spearheaded brand identity redesign
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Designed and deployed all digital and print collateral, including website, digital and print brochures, infographics, social shares, and live event collateral
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Designed, implemented, and managed sales pipeline and process, including creating all sales email templates and calling scripts
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Hired and managed team of 3 sales, marketing, and operations professionals
MY RESULTS
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Grew lead generation by 900%, and revenue by 300% in first 18 months
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Oversaw doubling of personnel
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Participated in a material way with a successful equity funding round of $400k
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Oversaw first profitable year in company history
WHAT I DID THERE
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Helped over 100 small businesses find funding, develop business plans, and develop and grow their revenue models
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Created and presented monthly workshops on marketing and business operations to audiences of 10-25 business owners
MY RESULTS
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Consistently hit monthly goals, and often exceeded them
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Helped get funding for several successful startups, including sCAMPervan
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Solidified outreach to consumer co-working space, Switchyards
WHAT I DID THERE
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Founded company and oversaw all aspects of development, from software design and development, to creating all sales and marketing collateral and processes
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Managed team of 3 sales, design, and software dev professionals
MY RESULTS
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Built company into profitability and sold it to another entrepreneur
WHAT I DID THERE
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Managed the paid membership community of 400 people
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Designed and maintained the company website, and social media accounts
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Organized the monthly networking events, and hosted Ritz Group podcast
MY RESULTS
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Grew paid membership 20% during my time there
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Developed new products and services that are still sold today
WORK SAMPLES
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